Monday, September 29, 2008

SEO- How to Spy on Your Competition (part 1)

To properly determine how achievable you're keyphrases are you really have to research the competition. To reach number one spot on Google you will need to know what has to be done to beat the current holder of position one. This can be determined on a lot of factors and determining exactly what has to be done to beat them can be difficult. So where to you start? What things do you need to look out for and how do I find out the information I need? Below I will try to answer a few of these questions that will help you get on the right track for that number one spot on Google.

Back links

Back links can be a good indication how strong a website is, although it's the quality of links and not the quantity that is important. Also it will also depends on how many back links it has with anchor text for a specific keyphrase.

To determine how many back links a website has the best way that you can get an idea of this is to visit Yahoo. Once there type in the search bar: link: www.your competitiondomain.com Google isn't a good option here as Google will only tell you a percentage of the links a website has. This will now return the number of links that Yahoo has found that point to this website.

This is by no means exact, however will give you a good indication of the number of back links a website has. You will also notice that this will return the websites own pages so this has to be taken in to consideration. If you want to see the results without their own pages then type this into the address bar linkdomain: example.com -domain: example.com.

In anchor

Now to determine how many back links they have with your particular keyphrase that are contained in the anchor text. This means the clickable part of the link on the website that point to your competitor's domain. This is important to determining how strong they are for a particular keyphrase.

To research this you now have to visit Google and perform this query: allinanchor: your keyphrase here. This will return a list of the website that have the most anchor text links containing your keyphrase. This however this won't tell how many links they have but can give you an idea. There is however a way to better analysis this data but this needs an article of its own to explain.

If your looking for an SEO UK company to do all this for you and much more for your website design I would recommend these guys.

These things above are not by any means exact and there are a lot other factors that can affect your listings, however this will give you a good idea and get you started. More on this soon.

About the Author

Author
Jack Mack
Jack's Website: Poker Rules

How much can you make running Google AdSense profitable?

AdSense may be one of the fastest and easiest ways to monetize traffic to your web site whether you have products or services for sale or you simply provide free content to your visitors. Simply stated, Google AdSense enables website operators to place some code on their site that connects to Google's ad server content database and pulls keyword-relevant advertising onto the web pages. The webmaster gets paid a percentage of the fee that Google receives from the advertiser every time a visitor clicks on an ad. There is no charge for the webmaster to participate in AdSense. All costs are covered by the advertiser who participates in the AdSense sister program called AdWords. Google sends out digital robots which use proprietary algorithms to parse the host web page and analyze the content in an effort to determine what keywords are relevant. It reports its findings back to Google ad server which then serves ads matching those keywords. Given that the entire process is automated, the ad robots do a pretty good job of getting the advertising content right most of the time. The History of Google AdSense Google AdSense has its roots in the old Google Content-Targeted Advertising program which they introduced back in March of 2003. Although this program was similar in concept to AdSense, there was no automated way of participating. Each webmaster negotiated a deal directly with Google, and websites that served less than 20 million page views per month were not welcome to participate.

As Google grew, they began to see how much money they were leaving on the table by excluding the smaller sites, which greatly outnumbered the sites serving over 20 million hits that were willing to serve other peoples ads. Their answer to that problem was AdSense which has no minimum traffic requirements and is open to all sites meeting Googles content and decency requirements. Make a visit to Google AdSense Site and sign up. Make sure that you read their Acceptable Use Policy and that you follow their content requirements. Google have own AdSense Police who will have no problem booting you out of the program if you fail to walk the line.

How much can you make running Google AdSense?

The answer to that question depends upon three factors:

1. How much traffic your site draws

2.How many visitors click on your ads

3.How much those ads pay per generated click With some ads paying as much as $5 or more, it is possible that you can generate a serious income with AdSense.

There are relatively well documented cases of some people earning as much as $500 per DAY and more. Numbers like that are rare exceptions however. Even so, there is no reason why you can earn somewhere around $1,000 per month, or more, once you get the hang of it. How to get started using Google AdSense, Make a visit to Google AdSense Site and sign up. Make sure that you read their Acceptable Use Policy and that you follow their content requirements. Google has own AdSense Police who will have no problem booting you out of the program if you fail to walk the line.

Using Google AdSense on your site is like collecting free money. There no reason not to do it and potentially thousands of dollars worth of reasons to do it. AdSense may be one of the fastest and easiest ways to monetize traffic to your web site whether you have products or services for sale or you simply provide free content to your visitors. Simply stated, Google AdSense enables website operators to place some code on their site that connects to Googles ad server content database and pulls keyword-relevant advertising onto the web pages. The webmaster gets paid a percentage of the fee that Google receives from the advertiser every time a visitor clicks on an ad. There is no charge for the webmaster to participate in AdSense. All costs are covered by the advertiser who participates in the AdSense sister program called AdWords. Google sends out digital robots which use proprietary algorithms to parse the host web page and analyze the content in an effort to determine what keywords are relevant. It reports its findings back to Google ad server which then serves ads matching those keywords. Given that the entire process is automated, the ad robots do a pretty good job of getting the advertising content right most of the time. The History of Google AdSense Google AdSense has its roots in the old Google Content-Targeted Advertising program which they introduced back in March of 2003. Although this program was similar in concept to AdSense, there was no automated way of participating. Each webmaster negotiated a deal directly with Google, and websites that served less than 20 million page views per month were not welcome to participate.


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About the Author

AdSense may be one of the fastest and easiest ways to monetize traffic to your web site whether you have products or services for sale or you simply provide free content to your visitors. Simply stated, Google AdSense enables website operators to place some code on their site that connects to GoogleĆ¢€™s ad server content database and pulls keyword-relevant advertising onto the web pages.




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